What is Market Research

Media Link established a market research division in 1990 and has undertaken a range of research projects that complement our public relations strategies. We use a range of research techniques including focus groups, telesurveys, face-to-face interviews and desk research to gather the required data.

Some of the types of research we undertake include:

• Community consultation research;
  
• Member/employee perceptions research;
  
• Attitude/Behaviour Matrix;
  
• Branding research;
  
• Investor relations research;
  
• Communication audits;
  
• Market intelligence research
  

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