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Purchasing
Preference Indicator
Media Link is in the beginning stages of developing a market research tool which will help our clients to better understand their target markets. This tool will help our clients to understand what makes their target market exhibit certain consumer preferences. There are quite a number of 'behavioural' personality tests, but very few 'attitudinal', and this is what Media Link will offer. Our new market research tool is based on two well-researched and empirically validated theories of behaviour which suggest that it is possible to predict consumer behaviour using attitudinal variables and a variety of individual difference variables (ie how one individual differs from another). A significant amount of research has found that a person's attitudes will in fact predict their behaviour and it has been concluded that there are significant associations between attitudes and behaviour. Media Link is currently gathering data to test the validity and reliability of this new tool and we're aiming to make the sample representative across the adult consumer population by targeting consumers across a wide age and economic status range. We would really appreciate your assistance in helping us complete a questionnaire for our analysis. If you would like to participate in this new research endeavour please click on the link below. No doubt your company could benefit from the finished product, and we'd be happy to give results to all participants once we've refined the questionnaire.
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