What is Public Relations?

According to the Public Relations Institute of Australia, public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public.

At Media Link, we view ourselves as strategic distributors of information. If an organisation has a message it needs to communicate to a target market, we can assist in identifying the correct approach.

There are a number of words commonly applied to public relations such as spin, gloss and stunt and movies such as "Wag the Dog" assist in perpetrating these opinions.

However, professional public relations is recognised by most large organisations as essential in the communication process. Because of its strategic nature, many public relations professionals are becoming involved in corporate communications policy and are instrumental in establishing an organisation's corporate image with target audiences.

Tactics such as media relations, crisis communication, copy-writing and event management are all part of the public relations toolkit and the public relations professional is the best person to wield them.

About Us|Public Relations|Market Research|Design|Training|Newsletter
© Media Link Communication Group Pty Ltd 2003